Infinite Loop – no beginning no end…3 min read

“Life is a circle. The end of one journey is the beginning of the next.”

– Joseph M Marshall

The buzz word around is “Circular Economy”. No one wants to get into the technicalities of the word and so, we just leave it. This is not the word only for big companies or people that practices zero-waste living. It is for all of us!! So, let us break it down for you.

The easiest google definition you can find is “a model of production and consumption, which involves sharing, leasing, reusing, repairing, recycling existing materials and products as long as possible”. In short, it is the opposite of “use and throw”, making the life cycle of a product longer which will lead to no waste. In a circular economy, instead of using a new raw material, materials for the new product comes from an old one. All over the world, governments are encouraging everyone to adopt the principles of Circular Economy that includes cleaner manufacturing of products, easy to recycle products and safe disposal resources at the end of the lifecycle of a product. At the global level, the United Nations Member States have adopted the Sustainable Development Goals in 2015 that would lead to less waste in the environment and higher efficacy.

The design on our bags, that is an infinite loop depicts that we believe in furthering the message of a Circular Economy. From conducting awareness drives to collect MLP plastics from communities and implementing artisanal techniques to upcycle, 8Finity aims to build a strong circular economy through rethinking and repurposing waste.

Our founder’s motto is “waste is only waste if we waste it” and this is not just her. So many big brands and companies have followed suit since the beginning of this decade. It is also interesting to note that we have been subconsciously following this motto since generations. Do you remember the times when your grandmother used to send steel containers for grocery or leftover rice water used for beauty regime or the banana peels were not dumped but composted in a kitchen garden. There are numerous examples like this but we only know about a few. This is just making the life cycle of a product longer in different ways.

As of now only 8.6% of the world is circular and there is a long way to go. Circular Economy is a way of life, and what we do to contribute to lowering the waste in our lives. Follow it consciously, embrace it at an individual level to make a large impact!

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